Description
You’ll need a specific number to identify them, whether you’re selling your products in store or online
This is a Global Trade Item Number (GTIN) – the number you see under a barcode – also known as an EAN or UPC.
The GTIN means different items all over the world can be uniquely identified, giving you an accurate and efficient way to access and share information about your products.
What are they?
GTIN is a globally unique identification number for an item or product and can be used to identify your products at any packaging level.
It’s powerful because it provides a common language for your business entities and trading partners across the world to identify your item and share its data easily. You can also use GTINs online to uniquely identify your products on marketplaces like Amazon and eBay.
Google also recommends you add them to your Google Shopping listings.
Trust
Because each number is unique, GTINs give your retailers and consumers trust in what’s on the physical and digital shelf.
Truly global
GTINs are the global standard for identifying items and GS1 is the only authorised source for GTINs worldwide.
Increased visibility
GTINs make sure search engines and online marketplaces recognize and represent your products correctly, making them more visible to consumers.
Make sure your barcode numbers are unique to your brand
Not all product identifiers are created equal. If you buy numbers from a alternative organisation, you might find that the number is already being used by another organisation. It may not even be a genuine GTIN. This can lead to big problems and in some extreme cases, your product can be delisted by marketplaces or rejected by a retailer.
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