Description
SEO stands for search engine optimization. Let’s break that down in the context of your website. Search engine optimization is a set of technical and content practices aimed at aligning a website page with a search engine’s ranking algorithm so it can be easily found, crawled, indexed, and surfaced in the SERP for relevant queries.
- More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…
- More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
- Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
- Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.
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SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. Companies and organizations need to add SSL certificates to their websites to secure online transactions and keep customer information private and secure.
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