Description
SWITCHING TO MANUAL PLACEMENTS FROM AUTOMATIC PLACEMENTS
Selecting placements which give us maximum ROAS has also contributed to this journey. It made little difference, but it surely did make a difference. Automatic placements are good for traffic and brand awareness campaigns but my personal experience says that it doesn’t work for conversion campaigns.
Every performance marketer is working towards increasing their ROAS daily. They have their own experiences and stories. There are a lot of variables which make each industry different and hence the advertising is also different. Here are the learnings from my experience of working with an Indian Direct to Consumer (D2C) FMCG brand.
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