Description

Element Active Strategy

The EAS module helps you combat the very hectic and constantly fluctuating demands that are placed by google trends and key-word identifiers. Our module analyses and optimises your existing campaign setup. Working together with industry leaders in optimisation and metrics analysis.

How do these campaigns work?

App campaigns work a bit differently than other Google Ads campaigns. Google first requires that you provide a couple of mandatory assets – text, budget and starting bids, images, video, and HTML5 assets. Google will mix and match your assets and create relevant ads. You also don’t need to provide any keywords because the algorithm will rely on the Google Play search terms relevant to the category your app is targeting. In other words, the text assets that you provide for Google app campaigns should include relevant keywords because those will influence search on Google Play.

The right optimization efforts build the base for a successful campaign. Google app campaigns will also take the keywords you use to optimize your app’s store listing.

After that, Google will use those assets to serve them across different channels:

• Google Search Network – includes Google Search and search partners (e.g., YouTube)
• Google Play – search results, related apps, and suggested apps
• YouTube
• Google Display Network – Gmail, mobile websites of news and blog sites
• AdMob
• Google Discover

Manage clients and campaigns with manager accounts

We link with Manager accounts that can help you manage multiple accounts. With a single login and dashboard, this online advertising manager can save you time with reporting, access control and consolidated billing.

1. Sync the Data With Your CRM

The importance of first-hand customer data is well-known to most business owners. No matter the size of your business, you need data to make a decision. As a startup, scaleup, or corporation; if you want to make the right decisions, you need access to your customer data.

2. Highly-targeted Advertising and Audience Analytics

If you have your buyer personas ( customer profiles created to drive their marketing efforts) ready, you can filter in your audience and increase the effectiveness of your ad campaigns on Google Ads.